Search Engine Optimization (SEO) is the process of optimizing a website to increase its visibility and rank higher on search engine results pages (SERPs). The goal of SEO is to improve the quantity and quality of organic traffic to a website by increasing its relevance and authority to search engines.

SEO includes a variety of techniques and strategies, such as keyword research, on-page optimization, link building, content creation, and technical optimization. Keyword research involves identifying relevant search terms and phrases that people use to search for products or services related to a website content. On-page optimization involves optimizing a website content, meta tags, and structure to improve its relevance and crawlability.

Off-page optimization involves building external links to a website to increase its authority and credibility. Content marketing involves creating high-quality, engaging content that attracts and engages visitors to a website. Technical optimization involves ensuring that a website is fast, secure, and easy to navigate for both users and search engines. SEO is an ongoing process that requires continuous monitoring, testing, and optimization to maintain and improve a websites search engine rankings.